This is NA 2008 — the premier international trade event in North America for material handling and logistics. If your business is delivering solutions that make the supply chain work, then exhibiting at NA works for you.

Leading buyers in manufacturing, warehousing, distribution, assembly, logistics and IT come to NA looking for productivity solutions for their supply chains. To direct them to your product or service, NA organizes exhibits into four industry-specific Solution Centers:

• The Center for Equipment, Components & Manufacturing Solutions
• The Center for Fulfillment & Delivery Solutions
• The Center for Assembly Logistics & Support Solutions
• The Center for Information Technology Solutions

In addition, NA’s Knowledge Center offers a unique show floor education site that allows exhibitors to share their industry expertise with attendees. The Knowledge Center also features industry associations and publishers who provide benchmarking, research services and resource materials.

Reach An Exclusive Audience When They Are Ready To Buy Your Solutions

NA 2008 attracts a significant number of buyers who do not attend other trade shows. To them, NA is the must-attend event in the industry.

Over half of those who attended NA 2006 had attended no other industry-related show in the previous 12 months and 89% percent of all attendees rate their NA ROI as good to excellent. These leading buyers attend NA year after year because they know they can count on NA to:

• Deliver the latest productivity-enhancing products
and innovations
• Showcase the industry’s best solution providers
• Help them expedite projects
• Provide insight into the latest manufacturing, warehousing, distribution, assembly, logistics and IT trends
• Bring the industry together for four days of problem solving and solution gathering

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Qualified Buyers

They have purchasing plans in hand and the power to buy. In fact, NA attendees spend more than $25 billion on material handling and logistics for equipment and services every year.

The Job Titles You Aim For
NA attendees* are an exclusive audience of decision-makers from corporate management, operations management, distribution and warehousing management, logistics, engineering and purchasing management.

• 48% are senior or corporate management and another 34% come from middle management.

• 24% plan to spend a million dollars or more over the next 18 months on the types of products and services exhibited.

• Over one-third will expand their distribution capacity in the next two years with new equipment, new or expanded facilities, IT and computer systems.

• 87% have buying power.

• Over half of those who attend the NA Show do not attend any other industry-related trade shows. This demonstrates the exclusivity of the NA audience.

• 92% attend to see new products and 57% attend to see
a specific product or company.

• 89% rank their ROI from attending as good to excellent.

• 77% attend to keep up-to-date with industry trends and issues. 61% attend to evaluate and compare products for purchase.

* Statistics compiled from an Exhibit Surveys study of NA 2006 attendees.

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NA 2008 Works For Your Maximum Trade Show ROI

NA 2008 puts your products and services in front of quality buyers at a low cost per contact — an efficient and productive way to increase ROI.

High Quantity And High Quality Leads
NA 2008’s exclusive audience of buyers offers you the chance to identify and manage qualified sales leads faster and more effectively than ever. NA 2008 attendees come to the Show ready to do business with specific purchasing plans and the power to buy, recommend, specify or authorize purchases.

Product Demonstrations
Demonstrating your products and services remains the best way to get buyers interested. This isn’t always easy with material handling and logistics solutions. NA 2008 offers the ideal setting to display and operate your company’s material handling and logistics solutions. Demonstrations enable prospects to see the benefit of the solutions you offer and exactly what separates your products/services from others.

New Product Introductions
Ninety-one percent of attendees at MHIA trade shows say they come to see new products and developments. NA 2008 lets you put your product or service face-to-face with the decision-makers, both at the Show and on the Internet. Your audience will include thousands of manufacturers, end-users and distributors, as well as reporters, editors and publishers from the industry trade press.

International Exposure
Responding to ever-expanding borders of a global marketplace, NA 2008 will bring international business prospects to you from over 80 countries. MHIA markets NA 2008 on a national and global scale through advertising, direct mail, participation in international events and the Internet. Through www.NAShow.com your company gains a worldwide presence that is available without regard to time zones or travel itineraries. And at the unique NA 2008 International Visitors Center, services like matchmaking with on-site interpreters are available to help you turn international prospects into valuable customers.

Brand Recognition
As the material handling and logistics industry grows, it becomes increasingly important for you to differentiate your company and your products from those of your competition plus increase your visibility in the industry. By exhibiting at the premier international material handling and logistics showcase in North America, you are taking a valuable step in building recognition throughout the industry for your company’s name, logo and products. Your participation in NA 2008 will reinforce your identity as a material handling and logistics industry leader.

Industry Partnerships
NA 2008 provides a marketplace where exhibitors can meet new distributors and other channel partners seeking to change, update or add to their product lines. There are also unlimited opportunities to gain the attention of existing distributors by introducing new products and conducting training courses. You can also enhance critical relationships and develop strategic partnerships with other NA 2008 exhibitors.

Increased On-line Exposure
NA 2008 is the source for material handling and logistics buyers year-round. Over 245,000 unique visitors are expected to visit NA 2008 on-line seeking solutions to their manufacturing, warehousing, distribution, assembly, logistics and IT challenges. When you exhibit at NA 2008, you boost your exposure through your company’s virtual exhibit on www.NAShow.com.

Your free detailed on-line company listing allows buyers to preview your products and services, display your website address, target your location on the show floor and add your company’s booth to their agenda with the site’s unique Agenda Planner. www.NAShow.com also includes free on-line Show registration, travel and hotel details, news, international matchmaking services, a virtual Press Room and much more.

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NA 2008 Works For Your Marketing Plan

According to the Center for Exhibit Industry Research (CEIR) you can boost your show leads by 33% through promotional activities. MHIA partners with exhibitors to promote their participation to customers and prospects through NA 2008’s attention-getting customized promotional tools.

Free On-line Exhibit Listing
Gain valuable on-line exposure to 245,000 unique NA 2008 web visitors. When you reserve your booth, your free on-line listing goes live on www.NAShow.com, giving your company instant exposure. www.NAShow.com is 24-hour access to your virtual exhibit — an effective and efficient way to provide product news, information and literature on demand — before and after the actual Show.

On-line Showcase Upgrades
On-line Showcase upgrades provide opportunities to post news releases and product literature that keep prospects and the media up-to-date. Take full advantage of your www.NAShow.com exhibitor listing by adding your company logo, product photos, product literature, streamed video, press releases, e-mail contact and web links.

On-line Banner Ads
Place an ad for on-line visitors to see when they perform an exhibit search for specific solutions. Or place an ad on attendees’ on-line Agenda Planners or place a banner ad above your listing or Showcase to emphasize a new product or service.

Free On-line LeadLink
Add the NA 2008 LeadLink logo to your website. When an attendee registers for NA 2008 through LeadLink from your website, the registrant’s contact information is immediately e-mailed to you.

Customized E-Mail Invitations
MHIA will provide you with a customized HTML e-mail invitation to send your VIPs. It links the recipient to free registration, Show information and your website. Customization includes your logo or company name and booth number.

Free Direct Mail VIP Brochures
Attention-getting color brochures filled with important information about NA 2008 and a complimentary registration form are available to all exhibitors.

Registration Database
MHIA provides exclusive use of the NA 2008 pre-Show and post-Show registration databases to NA 2008 exhibitors only. This database is an excellent on-going resource for your pre- and post-Show marketing efforts.

Directory Of Exhibits Advertising
Advertise in the official NA 2008 Directory of Exhibits with a print ad, company logo and new product advertising. This Show Directory serves as an on-going attendee reference. Your ad represents a great opportunity to increase your company’s exposure during and after the Show.

NA 2008 Seminar Sponsorship
Distinguish yourself and your company as industry experts by sponsoring and conducting a show floor Seminar.

Press Relations
Gain valuable exposure to national and international media covering NA 2008 and the material handling and logistics industry. Secure access to media lists, place your press kits in the Press Room and conduct a press conference during the Show. If you purchase a Showcase listing you can also post your press releases on the www.NAShow.com on-line Press Room.

Educational Conference Sponsorships
A comprehensive Educational Conference runs concurrently with NA 2008. Exhibitors and attendees participate in Seminars and Workshops about the material handling and logistics industry. The Educational Conference is a unique forum to showcase your company to manufacturers, end-users and distributors, as well as reporters, editors and publishers. The Educational Conference features three components:

• Free Keynote — half-day Seminars focusing on the integration of material handling and logistics technologies throughout organizations and their business processes.

• Industry- and issue-specific pre-Show Workshops offer attendees and exhibitors the opportunity to attend detailed Workshops on specific issues.

• Many exhibitors distinguish themselves through sponsorship of show floor Seminars. Attendees sit in on these sessions at no cost and without ever leaving the show floor.

RFID Education Center
NA 2008 will feature an RFID Education Center detailing the latest developments, technology, strategies and trends for enterprises facing the challenge of deploying RFID solutions into their operations both now and in the future. Exhibitors involved with RFID solutions will have the opportunity to secure a sponsorship in this special area of the Show.

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NA 2008 Works For Your Business

Exhibitors choose MHIA-sponsored shows year after year. There’s no doubt that such a high level of exhibitor loyalty is testimony to the bottom line benefits of exhibiting at NA.

Position Yourself For Maximum Advantage
Make plans now to reserve your NA booth location in the Center for Equipment, Components & Manufacturing Solutions, the Center for Fulfillment & Delivery Solutions, the Center for Information Technology Solutions or the Center for Assembly Logistics & Support Solutions.

Bring your solutions that make the supply chain work to NA 2008, and NA will work for you.

For More Information, Call MHIA Show Sales:
Toll free from the U.S. and Canada: 800-345-1815
Toll free from Mexico: 9-5-800-345-1815
From elsewhere: 704-676-1190
E-mail: tcarbott@mhia.org

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